Bathurst Software Solutions works with you through these 5 simple steps to create your website. By following these 5 simple steps a smooth experience is achieved, the best part is that we handle most of these steps for you!

1. Choosing a Domain Name

The first and most important is choosing the right domain name. A domain name will either have the marketing weight of your brand name or be based upon your product or service.
Are you attempting to market your brand for the long term? Or looking for quick traffic fix with quick resale? Sometimes it may be beneficial to have both.

Reasons for a domain based on your brand name may include

• You are creating a long term marketing image.
• Both business products, services and your brand image is important to you.
• You may rely on traffic from Search Engines as well as newsletters, non web based advertising and brand recognition.

Reasons for a domain name based on your product or service

• You are looking for quick traffic, quick sell results but you are not interested in creating a long lasting brand
• Search Engine Traffic is more important to you

Sometimes you may prefer to have both, a name based on your brand and another name based on your product or services.
Example: widget-keywords.com.au as a pure information site, then have that site linking to your brand.com.au to give the best of both worlds.

Some general rules to follow for a good name include

• Keep the name as short and simple as possible. This will allow the name to be easier to remember and easier for the guest to type in. Remember, a website should always be catered for your guests.
• where possible a name based on the widgets you are providing on your site may be more preferable to your business name.

2. Website Design

Bathurst Software Solutions will work with you to create the design you require. Design is the feeling and intent the website will portray and has significant effect to the success of the site.

Some general rules for good design include

• Keeping layout and navigation simple and consistent .
• Utilising proven methods of familiarity and positioning for maximum effect.

3. Implementation

Implementation includes converting the design to a usable website, allowing you to utilise the full functionality of the Content Management System.

4. Testing & Refactoring

Testing involves checking the site in 3 major browsers to give your site maximum coverage.

5. Marketing & Promotion

Promotion includes directory and search engine submission.